Select Bar cocoa chocolate harmonises with cachaça

The Cocoa Show, largest network of fine chocolates in the world, innovates once again and close partnership with Select, largest producer of artisanal cachaça of Brsail. The co-branding project seeks to offer a new flavor experience to consumers.
In addition to harmonizing chocolates with drinks, the partnership aims to bring an ingredient with quality chocolates and Cocoa together, promote a special moment of tasting.
The new Cocoa box Select Bar 180 g, is part of the Cocoa Bar line and brings 15 chocolates with cachaça Seleta in formulations. To top it off, there's a bottle of 50 ml of rum with revenues of drinks packaging, developed by Select for creations of unique recipes.
"The purpose of developing this product was to strengthen one of the great features of Cocoa Show, which is always invovar. The partnership with Select shows that it is possible to join two Brazilian companies that understand both chocolates and handmade cachaça, "says Rachel Massagardi, Director of marketing for Cocoa Show.
"For us, the Select, it gives me great pleasure to make this partnership with a brand of chocolates internationally recognised as the Cocoa Show. We had the privilege of doing this co-branding and we are sure will be a success, "says the commercial Director of Select, Ethel M.