New line Clinique for Men

Clinique, dermatological and authority leader brand in skin care pioneered the prestigious segment to recognize that male skin requires special care. Today, realizing the changes of behavior and its interaction with toiletries and cosmetics, promoted an important transformation in its line of male personal care to the new line Clinique for Men, dermatological knowledge-based brand to meet the specific needs of men.
The product line includes the already recognized 3-step System with cleaning, exfoliation and moisturizing, exclusively developed for male skin, oiliness control products, anti-age and several options for shaving. With practical, easy-to-use products, the new line Clinique for Men provides the male skin exactly what she needs to stay healthier, every day.
"The man of today is an informed consumer and more concerned with their personal hygiene products," said Agnes Landau, Senior Vice President of global marketing at Clinique. "More men are choosing what to buy, compared to a decade ago. Currently, one in four men uses any skin care item and is searching for products made for him, facing your skin's specific needs. The new line Clinique for Men was developed to offer innovative and customized solutions to male audience. "