Natural water revitalizes packaging

The Natural water, cosmetics company in Porto Alegre, renews the packaging line hands and feet. As the brand is already consolidated in the market, the changes were punctual, keeping reference to former labels. The General Design was responsible for the changes. According to Francisco Lima and Alessandro Fagundes, responsible for new packaging, was first required an analysis of competitors and the market to see how the products are presented, since the packaging of the Natural water were obsolete. Another point that should have special attention was that the changes should cause as little impact inside and outside the factory, turning the change into a natural evolution of the brand.
For this reason the decision was keep the elements already known to the public at the packaging, especially colors and graphics that trace the grape bunches. The clearest differences emerged on typography and layout.