Mtn94 presents brand of tequila

José Valien, the mtn94, is back with his new character El Bigodón and is the poster boy of trademark Mexican tequila El Jimador. The product is coming to Brazil by Brown-Forman, the company responsible for the brand of Whiskey Jack Daniel's and aims to attract the younger crowd, showing product consumption occasions and popularizing the brand in Brazil. "The expectation is that Valien introduce El Jimador a relaxed manner and that the brand earn coverage throughout the country," says Jessica Mazzonetto, Manager of the brand in Brazil. The action that includes a video and a promotion of exchange of tequila in Si Senor Group stores, was created by Jenny's Group and had the digital produced by Fillet.