Export of bottled wine grows 250% in first half

The Brazilian wine sector qualification both in commercial products, professionalism and image construction, fueled by exposure of the country during the World Cup, has resulted in record gains in export of Brazilian wine bottled. The volume of exports in the first half of 2014 inflated 257% compared to the same period last year. Until June of this year, Brazil has exported the equivalent of $ 7.16 million in bottled wine and a total of 1.78 million liters.
For comparison, in all of last year, the result obtained with sales abroad was $ 5.3 million to 1.5 million liters. The volume exported this year also corresponds to 17% of total marketed by companies, wineries in wines bottled in the sum of domestic and foreign markets. For comparison, the internal market consumed 8.71 million liters of this product category.
Another indicator to be celebrated, is the valuation of the average price achieved per litre exported, which went from $ 3.36 to $ 4.01, which represents a gain around 20%. According to the Manager of the Wines of Brazil, Roberta Baggio Quarry, the industry is reaping the results of approximation with international retail networks, one of the major goals of the project.
Among the buyers, she highlights the United Kingdom that last year occupied the sixth position in the ranking of major destinations and, in the last three months, stands at the top as the largest importer of Brazilian wines. "The United Kingdom is the Apple of the eye, because that's where the wineries are located in the largest and most prestigious networks," he says. The country multiplied by the value 12 exporting, absorbing nearly 20% of the total exported by Brazil, totaling $ 1.56 million.
Between these networks, are Waitrose, one of the leading supermarket chains in the United Kingdom, with 312 units in England, Scotland and Wales, and Marks Spencer &, the largest network of department stores of the United Kingdom, with 840 stores in 30 countries. Roberta also States that the achievement of the World Cup in Brazil contributed to enhance Brazilian brands abroad.
Percentagewise, the Belgium was the destination with the greatest growth, multiplying the value acquired in bottled wine for almost 60, totaling $ 1.16 million. In the third figure to Germany with $ 730 million and an increase of 456%. China, in turn, which emerged as an importer of Brazilian wines only three years ago, today is among the top 10 buyers, boasting one of the highest values in the average price per litre, $ 7.47. "This is due to the fact of wine in China is linked to status and not necessarily the consumer culture. However, the country is mainly strategic by the size of potential market that presents, "says Roberta.
In total, in the first six months of the year, Brazilian bottled wines were exported to 35 countries, against 32 of the same period in 2013. The five target countries of Wines of Brazil-project of promotion of Brazilian wines abroad run by the Brazilian Wine Institute (Ibravin) with the Brazilian Agency of Promotion of exports and investments (Apex-Brazil)-are among the top 10 export destinations, and they United Kingdom, Germany, Netherlands, United States and China/Hong Kong. Apart from Belgium, are among the prominent destinations Paraguay, Japan, Switzerland and Colombia.