L'Occitane au Brésil launches products and packaging inspired by the flower of the water hyacinth

The L'occitane brand group au Brésil, L'Occitane, get in the clear waters of the Pantanal the raw material to launch one more exclusive line of products. In this biome of unique beauty, where the different colors of rivers and lakes to the rich mix of green vegetation, the water hyacinth. Its extract, obtained from the leaves and stems of the plant, has been carefully used in the creation of eight daily care products with the hair and body, presenting a delicate aquatic floral fragrance.
The Eichornia crassipes, popularly known as water hyacinth, is a plant that floats freely through the flooded Plains of the Pantanal. Its long, thin roots turn into natural filters for water, and to rounded leaves, big and bright, the water hyacinth also favors the aquatic life and habitat of several species of local fauna.
With a beauty, your precious flower blooms in abundant clusters of lilac tone that adorn the waters. A true ornamental bouquet overflowing femininity, delicacy and an unmistakable perfume. It was these features that L'occitane au Brésil was inspired to create the Water line, which features shampoo, conditioner and spray extrabrilho, Cologne, body lotion, and SOAP liquid versions, in the bar and in a delicate flower format.
The packaging of water hyacinth were developed by Olivier Baussan, L'Occitane Group's artistic director, in partnership with Ronaldo Fraga. The designer, known for his precious creations on the catwalks, subscribes to the design of the visual identity of the line, which makes mention of the more graceful flowers in the Pantanal.