Dove presents night cream for underarm whitening

Home Rex developed identity and global packaging for the new Dove True Tone, night cream for underarm whitening, Unilever. According to the Agency, the market constantly stimulates the brands to seek a more premium aesthetic, and for the new Dove line True Tone was essential to find a balance between innovation and the essence of the brand.
"The identity is simple and sophisticated, with greater emphasis to the brand and new Golden finishes, which are accented by the main Dove graphic, your iconic white — communicating your DNA through a premium voice only," says Gustavo Piqueira, owner of Casa Rex and Creative Director of the project.