Thursday, May 08, 2014

1906 and Triumph invest in healthy products

The demand for healthy products is growing in Brazil. The search for items considered nutritious grew 32% last year, according to a study by the Federation of industries of the State of São Paulo (FIESP) in partnership with the ratings. The marks given to this new consumer profile investing in products with this appeal to the segments of biscuits and toast.
The 1906 launches toast Mix of nuts and grains. The brand already has a line of grain toast in the flavors: multigrãos and granola with oats. The products have no trans fats, are sources of fibre and arrive in stores for MSRP of $ 5.19.
The Triumph, in turn, bet on healthy cookies and included in its portfolio the Cranberry flavors and cocoa with Cereals. The news of the Triumph line Cereal Mix and rely on ingredients such as oats, amaranth, quinoa, rye, flaxseed and chia. The products bring the unique taste of cereals, without the use of preservatives and with whole grains in the composition. The cookies have a differentiated format of flower and has as its target audience with women 25 to 45 years.
Mundo do Marketing - 07/05/2014
Related products
News Item translated automatically
Click HERE to see original
Other news
DATAMARK LTDA. © Copyright 1998-2024 ®All rights reserved.Av. Brig. Faria Lima,1993 third floor 01452-001 São Paulo/SP