Wednesday, October 15, 2014

Tip Top network provides double in Minas

SAO PAULO-the brand of children's clothing Tip Top provides double in size in the State of Minas Gerais, to open five more shops. The network expects to earn about $ 94 million this year and grow 32% from 2013. The forecast for the year is to reach the 100th operation until December.
As the expansion Manager of Tip Top, Ricardo Marcondes, the expansion plan is configured in traditional shops and megastores. Today, the company has eight units own 90 and the remaining franchises.
With respect to megastores, units ranging from 300 to 600 square feet and offer the clothing accessories, baby carriages, toys "and a plethora of items to suit all needs involving the arrival of a child".
The goal of the company is currently expanding also with larger stores and reach 50 megastores in up to five years. I.e. inaugurate on average 10 stores per year in the country. As the brand is in 23 States, Ricardo Marcondes believes that other regions have a store with this larger format. "We are betting that the next address is in the State capital, because we have been talking with local investors."
Potential market
Regarding the expansion in Minas Gerais, the Executive stated that the region represents a potential market for the Tip Top, which has not yet been fully explored. "We have mapped out a plan to increase the number of stores," revealed, without giving further details.
Already regarding the period of children's day, the company projected sales increase of 15%. To this end, created the promotional action in which every $ 250 in purchases, with more $ 29.00 the customer could choose a backpack with the characters of TipGuinhos.
Diário Comercio Indústria & Serviços - 14/10/2014
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