SPECIAL BEERS GAIN MARKET SHARE

According to data collected by Nielsen in 2009 to 2013, the share of premium beers rose from 7% to 10.5%, respectively, while considered mainstream beers presented fall of 16.1% to 12.9% in this same period. SICOBE data (production control system of drinks) show that today the country produces 13.4 billion litres of beer, and as regards sales volume, the special beers account for 5% to 6%. More and more supermarkets have provided special labels on the shelves. That's because while the specialty beers have profit margins of 25 to 35%, the common beer does not exceed 5%.