Thursday, October 02, 2014

Queensberry revamps visual identity

The Queensberry renewed the visual identity of your jellies. The manufacturer has adopted labels and covers with more simplified design, who values the packaging. In addition, the products were categorized in the kinds or gourmet healthiness. The goal is to strengthen the image of high-quality products. To submit news to the public actor Alexandre Borges was invited to be the poster boy of company and starring the campaigns for TV, magazines and digital media. The choice was based on charisma, versatility and consistency, both next to men as to women of different age groups.
Mundo Marketing - 02/10/2014
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