Tuesday, October 07, 2014

Mahogany Announces October Roses campaign, supporting the fight against breast cancer

The Mahogany, Brazilian brand of premium products of special care, presents the Roses campaign October 2014, inspired by the movimentomundial October Rose, which aims to educate their clients about the importance of early diagnosis of breast cancer.Throughout the month, 1% of sales of products of the brand rose lines reverts to the Well project with You – beauty against the cancer, which has associations with the Look Good Feel Better ® and is coordinated in Brazil by ABIHPEC (Brazilian Association of the industry of personal hygiene, perfumery and cosmetics).
This project aims, through the automaquiagem workshops, teaching techniques and beauty tips for women in the fight against cancer and in cancer treatment in its various phases, fully aligned with the philosophy of Mahogany, which cherishes the well-being of women. With that in mind, the solidary action of brand brings the roses, flowers admired for her beauty captivating, delicate petals and colors, fragrance, as a concept. Participating in the campaign six lines of products of the brand: English Rose, Feeling Well with Roses, Bulgarian Rose, Black Rose, Jardin des Roses and Pétales de Roses Blanches.
"The Mahogany is always cool and felt the need to embrace this cause so noble, primarily because it is a predominantly female brand. So, we've officially in our calendar October Roses campaign and hope to increase revenue by at least 10% compared to last year, when they sold more than 30 thousand items, "says Brian Drummond, marketing manager of the laboratory Sklean, company owner of Mahogany.
The brand invited blogger Deborah Viana to be the 2014 campaign Ambassador. She is one of several women who have been through treatment for breast cancer, and divides his time between taking care of her daughter, run and share in social networks motivational tips and information for women. Has more than 80 thousand followers on Instagram and 17 thousand options ' like ' in their official fan page, and will generate unique content for the Mahogany in order to bring a greater commitment to the cause.
The Virtual Media Agency MARKETING online, drew up an exclusive communication to the blog (www.mahogany.com.br/blog/), the site (www.mahogany.com.br) and fan page on Facebook (www.facebook.com/mahoganyoficial). With a special programming, the pieces bring tariffs on the disease and early diagnosis, with the goal of increasingly disseminate information about how to identify as soon as possible and show the first steps upon discovering the disease. In addition to a link with access to the inspiring stories of amazing women, who outscored or coexist with mild disease and acutely aware. The Agency will bring also a contribution counter with posts, to track the number of products marketed on behalf of the project, and will also create an avatar (profile photo) custom, which will invite fans to change your photos during the month.
To promote the sale of products and reverse the income for the institution, the Mahogany commissioned Morya, agency specializing in consumer experiences, several advertising pieces, like product flag, display panel, sales teller of participating products in calendar format, leaflet and ruler of shelf, which will set the stores and ensure visibility for the campaign.
Embanews - 06/10/2014
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