Wednesday, October 15, 2014

Dunun mass gains prominence at the point of sale

With the Mission of conveying safety and demonstrate all the advantages of the innovative polymer mortar, Dunun Mass produced by the FCC Group, in different points of sale (Pos), the SPR was the bottom. Developed the trousseau of parts used in the product display, combining functionality and information to give prominence and visibility to the product and the brand in small, medium and large retailers.
The challenge was to gain space and visibility in Buyouts, showing the final customer the attributes of mass DunDun: be durable, safe, easy to use and capable of reducing the cost of the work. Following the concept "Joined with DunDun, joined forever", created by SPR Agency, the team at SPR Design was the field. The research included visits to Buyouts and meetings with retailers, promoters and representatives, aligning the studies the demands of each type of store.
One of the pieces produced are the central display, where the product is exposed in featured, facilitating handling and showing a step-by-step of how simple it is to use the dough DunDun, with comparative income in relation to the traditional mortar and their certificates of safety and durability. For some models of the store, there are screens that display explanatory films on the handling of the product and its advantages.
Flags of gondola and storefront, brick Island, mobiles, shelf organizers niches – solving the problem of product display, due to the shape of the packaging – take one of counter and gondola and minifolder of pocket are part of parts produced for the client.
Embanews - 14/10/2014
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