Tin provides access to content of the duo Jorge Mateus site & Bavaria

Bavaria beer, Heineken, launched the project "the IAU can", in partnership with the duo Jorge & Matthew. To strengthen the relationship with the fans of country music, target audience, the Bavaria wins a limited edition packaging printed with images of country duo. The new cans will have pin codes in the seal that will give access to exclusive content of Jorge Mateus website & Bavaria, ranging from new songs and interviews to concerts of singers. The content will be updated weekly on Fridays.
This is the biggest project of the brand since its relaunch last year, when the beer won new formula and new packaging.