Sale of games won and see expansion

The video game market in Brazil, which has excelled in other more traditional countries in this sector, is preparing for an above-average growth observed in recent years. With the imminent release of the so-called new generation consoles-Playstation 4, Sony; Xbox One, Microsoft; and Nintendo's Wii U-players like UZ Games prepare to increase its turnover by as much as 50%.
The numbers in the Brazilian market are significant: according to a survey made by the consultancy Gfk, sales of games and consoles in Brazil has surpassed that of other countries, particularly those in Europe, although nominally the distance is too large. It is estimated that in 2012, for example, the sale of consoles (hardware) has grown by 43% in comparison with the previous year, generating a turnover of almost r $ 1 billion. In the marketing of games (software), the variation is even greater, with an increase of 72% compared to 2011, with a turnover of r $ 629 million.
In other countries, sales behave the opposite way. In the software market, for example, the United Kingdom earned 1.15 billion euros, almost 900 million euros more than Brazil, but had a 27% drop in sales. In France, the decrease was of 14%, leading to a turnover of 978 million euros.
For Marcelo Tavares, President of the Brazil Game Show (BGS), considered the largest fair of the sector in Latin America, the games market is going through a moment. "We are living the best time of the story in relation to the games in Brazil, having grown a lot in the last five years."
The President of BGS believes that the development of electronic games for sale should increase in the coming years. "Less than the current rate we are not going to grow, I believe that the market can even overcome the growth that took place from 2012 to 2011. With price drop, companies producing in Brazil and the largest investments here, consumption increases. In addition, demand is still somewhat repressed, and is increasing more and more, "said Tavares, who adds:" the Brazil grows more than the rest of Latin America. We are positioning as the largest country in this market, the main consumer, occupying a stand of Mexico. "
The wave of releases if the market is already considered to be heated, the trend is that the expansion is even more significant in the coming semesters. According to Marcos Khalil, Executive Director and founder of UZ Games, a company that already has been operating for 29 years and is one of the largest retailers in the industry, sales increase dramatically when new consoles are released. "In games, there is a change of platform for the new generation, now coming the Xbox One, Playstation 4 and Wii u. There is a large growth companies billing at this point, increasing 30% to 38%. Many want the new console, replacing the old with the new. "
Khalil reports to the DCI that expectations can be overcome. "With our entry into States which still had no presence such as Goiás and Maranhão, believe that this percentage can be even greater, up to 50% at some points." Currently, the UZ Games has 55 stores, and plans to reach up to 80 points of sale at the end of 2013.
Even in the midst of so many releases that will occur in the future, Brazil the Brazilian market presents a peculiarity. "We are one of the only countries that sells well the previous models, even with release of new generation. In the United States, for example, the Playstation 3 turns scrap with the arrival of the Playstation 4. And here still sell Playstation 2, because the market is different from American ", concludes Khalil.
Foreign interest the President of Brazil Game Show, Marcelo Tavares, highlights that the companies have given more attention to Brazil. "We had the factory installation of Microsoft in 2011 and Sony this year, virtually the only outside the main units of these companies." He claims that, in addition to Brazil, the Sony has plants in Japan and China, and Microsoft has only the Chinese unit.
According to the Director of expanding markets of Neoplay, Positive Group games distributor, Glauco Bueno, Brazil became a weight on the market sector. "All the publishers [producing games] has a very fixed look here. Now install your small office here to accompany the work with the Distributor. "
Bueno points out that the highlight of the Brazilian market brings benefits, as the most appropriate pricing and marketing campaigns.
"Until 2011, Brazil was an opportunity to sell something. Today, already enters the development strategy of all foreign players. "