O Boticário Launches Special Edition of Whim

O Boticário launches a special edition of the whim, the Street Glam. The collection makes a play on two types of shoes that the girls use a lot: the shoes, for the moments of everyday life, and the heels for special occasions.
The Brainbox strategic Design created the packaging of products, seeking to translate these two universes. The Glam fragrance bottle has a shape similar to a jump, stylish décor and a cartridge with metallic finishes. Already the fragrance Street has the packaging that brings the greatest innovation of the collection: an eraser on the bottom of the jar, which looks like a sneaker sole.
For makeup items, was developed a visual common to two moments, which refers to the glamour of matelasse and the seams of tennis.