Heineken takes hundreds of fans to Rock in Rio 2013

Consumers will be able to find tickets to the festival within the thematic cans of the brand and still compete for an all-expenses-paid package to a day at the festival
Heineken, the world's most international Premium beer, has just launched, in partnership with the KINDLE, the promotion "Heineken and you in Rock in Rio", which will give more than 300 pairs of tickets for the biggest festival of music from Brazil. When opening the award-winning, can a dummy cover plate is removed, and the consumer will find a gift voucher which entitles you to a pair of tickets to the Rock in Rio. There are four themed limited edition cans, which are available at points of sale during the promotion, which may contain the prize.
The lucky ones who find the gift voucher will still be able to compete for a full package to the festival. Just they sign up on the website http://www.heineken.com.br/rockinrio and send a photo with the theme "Rock Festival, and fun". The five best images will be entitled, with the chaperone, the return ticket, accommodation and transfer, as well as earning a GO Pro camera to record the best moments.
"The idea of this promotion is to create a remarkable experience with Heineken, giving consumers the chance to win a ticket simply and still enjoy the festival," said Cristina Cadore, Director General of the Kindle. "The promotion brings a unique differential because the winning cans are identical to the originals, but surprised the attendees with a gift voucher for the Rock in Rio within the package", reinforces Cadore.
"This is the second year in a row that Heineken sponsors the Rock in Rio and, to celebrate this successful partnership, we're bringing a national promotion, which will provide hundreds of consumers a unique moment: being at the biggest international music event year," says Bernardo Spielmann, Manager of the Heineken brand. "Hundreds of award-winning Heineken cans can now be found throughout Brazil, in major supermarket chains", complete Spielmann.
The promotion "Heineken and you in Rock in Rio" is valid throughout the entire national territory and will until the day August 30, 2013. To learn more about the promotion, visit: http://www. heineken.com.br/rockinrio