Free pass: beer label change for bus fare

The Austrian Stiegl Brewery has launched a campaign in the city of Salzburg to prevent people go after drinking. Bock beer brand labels were replaced by the municipal public transportation passes.
The action was developed in partnership with the Agency Demner, Merlicek & design Bergmann.
The action was held in December 2012, during the holiday season, when increases the consumption of alcoholic beverages. The package has received several awards in Europe.