Internet Sales Grow 5.2%

The Ebit, company specializing in e-commerce information, today introduced the 34th WebShoppers, report on the sector in Brazil. The study reports that in the first half of 2016 Internet sales achieved a turnover of R$ 19.6 billion, which represents a nominal growth of 5.2% in comparison with the same period last year. The main factors that draw this growth are: the 7% increase in the value of the average ticket, getting on R$ 403.46, pulled by the high growth in prices recorded by the FIPE Index/Rocket; greater participation of the AB classes; and maintenance of sales of higher-value products categories, like "Appliances" and "telephony/cell phones.
Fall in the Volume of orders however, with rising unemployment and weakening of the purchases made by the class C, there was 2% drop in the volume of orders in the previous year. In total, there were accounted for virtual orders 48,500,000. On the other hand, the average family income of consumers online has increased by 11%, reaching R$ 5,174. This semester there was a change in preference of products purchased. The category "Books, subscriptions and Books" (14%) took the lead in volume of orders. The sales estimate by the end of the year remains as provided for by the Ebit in early 2016. Revenues should total R$ 44.6 billion, a nominal growth of 8% before 2015 and the number of requests you can reach the 106,500,000.
Smartphones Lead consumer Searches already in research on the cycle of buying on the Internet, a question dealt with what products were purchased in e-commerce over the last three months. Cell phone/Smartphone was the defending champion, with 26% of preference, followed by Fashion/Accessories (19%), Fashion/Accessories (15%), perfumes (12%) and sports and leisure (11%). In item sales leader, for example, it was found that on average people take 16 days to make the decision to purchase the product.
State of São Paulo''s Invoice in E-commerce
The State is the highest turnover in electronic commerce in Brazil. In the first quarter of 2016 reached 3.6 billion, according to a survey R$ of FecomercioSP in partnership with the Ebit for the WebShoppers report. However, the amount represents a real fall of 7.4% in comparison with the R$ 3.9 billion registered in the same period in 2015. The Southeast is also the strongest in participation in sales (Ebit) in the first half, with 64.5% of the whole. Despite the retraction at the beginning of the year, the prospect of the entities is of general retail sales improved in the second half. Dates as Black Friday and Christmas will also collaborate with a best performance of e-commerce.