Everyone wants a Plastipak envisioned by Brazil

The radius of the crisis falls on all the PET market, but the shock voltage varies as the bottled product, a savior for the balance of Brazil, a subsidiary of us-based Plastipak Plastipack, owner of global billing in the stratosphere of $ 2.4 billion and whose sales have grown at annual average of 9.5% in the last five-year period. "We are not inert to the economic situation," asserts Dinis Mota, General Manager of the subsidiary in the country. "But we realize that some strongholds suffer from consumption reduction while others, like the energy category, have demanded greater volume and participation of PET packaging". The shade that goes up and down, he ties, Plastipak Brazil operation has grown in volume about of 30% in the last two years. "We''re keeping the Pike this year and it should continue in 2017".
For having, Mota, Plastipak group claims that success half a century next year, refuses to release certain numbers, extensive mutism to subsidiary in Brazil. Aloof the details, Mota illustrates the magnitude of the deal here projecting above 100,000 t/a the total capacity of its three plants of PET packaging and polyethylene, settled in Paulínia, São Paulo; Suape, Pernambuco and in the free zone of Manaus.
Bike up with PET segments showing hard leather to canivetadas the recession and prospects for sugar packaging polyester in hands of other materials. For example, he feels solid ground in consumption habits ingrained over here in the last five years. In other words, in the wake of the economic bubble inflated by Dilma and blown off in 2015. "Even in the face of a new economic reality, these changes have perennial impacts in the way the consumer relates to products and brands, favouring some over others," argues Mota. As a reference, he points to the fall in consumption of soft drinks, mineral water tapped by indentation and natural juices. "These categories were driven in the recent past and ensejaram the entry of PET in concentrated juices integrals", complete the General Manager.
The scope of Plastipak Brazil extends the PET at home cleaning. "The market has been stable and the change has to do more with trademark habits than with consumption indicators". In the industrial and automotive, where the Plastipak gives the guys with bottles, in particular of high-density polyethylene, as the lubricating oil Bike sees steady demand in the last two years. "If the economy doesn''t grow, this market remains constant," he says. In the suite amenities & beauty, he notes that some categories of products covered by your company grow, of course, on female habits. The changes between them forced by the crisis were dissected for research institutes in a recent event of the Brazilian Association of the industry of personal hygiene, perfumery and cosmetics (Abihpec). On occasion, the Factor Analysis-Kline took on the flowering of beauty salons in the country, whose current actual sum up 150,000 stores. Study presented by the consultancy Nielsen, in turn, reveals the cosmetic consumer receptive to trade convenience for economy and Kantar Worldpanel: consumer scan comes increased purchases at atacarejos.
In the US, Plastipak operates in the bottle to bottle recycling (BTB), activity still unexplored in Brazil, although the PET recovery has muscle. "The US market is mature, BTB while here is still developing," believes a motorcycle. "But the increased recycling by here is a matter of time and the rules should intensify the demand for BTB".
Among the developments patented by the Group Plastipack, Mota put faith in the landing in the short term PET barrier technology, asset to lengthen the shelf life of food, in addition to preserve transparency and wave with more freedom for the design of containers. "Consumers increasingly opt for products of natural appeal and cherishes a packaging that preserves the integrity of the food," he realizes. "Shapes with a differential barrier agents for categories such as milk, water and juices. Bike stands out in this field MonOxbar as a bridge to technology products pass the carton box without traumas to PET. In Brazil, in fact, a recent company made in version preforms of 9.7 grams to 510 bottle blowing milliliters of water without gas Summer Lindoya Sense. "The most common preform for this packaging weighs 12 to 15 grams," attests.
For the personal hygiene & beauty, Bike feels receptivity in Brazil Digital Object technology Printing (PDO). Allows printing of entire body, in 360, replacing the tag or label, in addition to reducing the time to set up ". The hot filling also promises to be warm for another innovation of the company, Thermoshape. "Alia design flexibility with lightness and stability for the bottle", sums up Mota, gleaming food related space with the culture of health and wellness.
Patents and without going down the bottom, Bike accentuated come by investing in assets to Brazil come into new categories Plastipak. "We are adapting the available platforms for producing packaging for the most demanding food markets, such as milk and yoghurt", said. "To areas such as juices, we''ll release more inspiring bottles until December to food industry marketing, able to change the view of the consumer as to what are buying or eating."