Ultrapan line follows the natural and healthy

The beverage industry Ultrapan, Valinhos, is for 25 years in the market and dodging the crisis plaguing the Country creatively and with various actions involving the area of research and development (P&D) to launch new products, fight waste and increase operational efficiency to reduce costs.
The company has a diversified portfolio with energy drinks, isotonic drinks, nectars, mixed drinks and sweets for children. Has career marked by dynamism and search for new technologies.
The Ultrapan consolidated itself as an organization with modern facilities and strict quality control, and process. Are among the brands of Ultrapan: Power Bull, Greengrocer's, Dr. Up, Ken, Energil Sport, Tampico, HP, K2, Teko Toy, Candy, Candy Spray Teko, and Mr. Crok.
The industrial Manager, Lucius Caleffi, said the company has been known on the market as a strategy for differentiated products more connected to nature and health. "We are a company that values the quality. We have famous brands, but the new lines will respond by a large part of our work in the coming years, "he says.
The Ultrapan has just developed Fruit NECTARS Functional line, low calorie drinks and with high content of pulp, which unite the nutritional properties of fruits with the action of active principles that bring benefits to the body, with a focus on the public concerned with the health and well being. Comes in versions Detox, Antiox, Osteo and collagen and are already on sale.
Combination of Apple, carrot, pear, pineapple, coconut, ginger, cabbage and lime. Much more than a mix of fruits and vegetables with detoxifying properties, the nectar Fruit Detox has low calorie, with only 37 kcal in 200 ml, 0% sodium and no added sugar, conservatives or sweeteners. Nectar Ultrapan Detox has 40% of pulp in the formulation, that by taking fruits and vegetables and not scents. Only with natural sugars found in fruits and no added sodium, the drink is also recommended for those who have restrictions on components.
Lucius Callefi said that the company develops actions to go unanswered by the Brazilian crisis. According to him, are two fronts. "We have a front of search and launch products with higher added value, to be able to pay the price he Valley and on the other hand we work very hard on operational efficiency, which is the root of have the possibility not to decrease the margin, but still be able to offer the consumer a product with more affordable price", he comments.
According to Lucius Callefi, in this period of crisis the company has heard many opinions. "A team effort even within the factory and search for creative solutions and solutions to improve operational efficiency. We have several teams working within the Ultrapan working on action plans to reduce costs. We have reduced costs of purchase of raw materials, incentive prizes for those who submit good ideas. "