Craft beer is a way of uniting profits and national passion

In the last decade, beer production in Brazil grew 64%, jumping from 8.2 billion to 13.4 billion liters annually. Are data from the IBGE: 64% of Brazilians elected the national drink.
According to the production control system of internal revenue Liquor, this is a booming market: Brazil is the third largest producer in the world, behind United States and China and Russia and Germany overcomes.
Now, the microbreweries and occupy important market space importers. The so-called specialty beers, which meet according to the Brazilian Association of the industry of Beer (CervBrasil)-craft, imported industrial and premium category, occupy 5 percent of the market today and are expected to double sales in five years.
In the region of Bauru
In the region of Bauru fashion has already picked up, so much so that the craft breweries are present in cities like Botucatu (Cuesta), Brotas (Brotas Beer), treble (Agudense) and Bauru (Servus). With that, the audience grows and is organised in confraternities as 014, Bauru, with more than 30 members and courses for those who want to manufacture their own version of the "icy blonde" at home.
According to the Brazilian Association of microbreweries, there are about 300 companies in the segment, since nanocervejarias with local scope to national sized companies act in the universe Brewer, moving sectors as importers and manufacturers of covers.
For Sebrae, the Country goes through a great time to invest in the production of craft beers.
Be a fraqueado of a mark already established is an option. In addition to getting support from the franchiser, the entrepreneur begins the business with a valued product in the market. In the case of master-Cervejeiro.com network which has 15 outlets in 13 cities in seven Brazilian States and more 18 contracts signed for the opening of stores by December 2015. There are more than 600 labels of domestic and imported craft beers--offered by the network, which reaches the various capitals of the country and the interior of São Paulo as Araraquara, Mogi Guaçu and saints.
The expectation of the brand is to negotiate new points, preferably between the regions South and Southeast of the country, closing 2015 with 40 units. "When I created the Master-Cervejeiro.com, 11 years ago, had the goal to spread beer culture. The site grew, it became a consolidated brand, turned, and now store, I can share all the knowledge and information, and allow the performance of the franchisees, "says the founder of the brand Daniel Wolff, sommelier of beers, and since 2004 a segment references of Brazilian beers.
The average investment in equipment for homemade production ranges from $ 2,000 to $ 3,000, but there is an aspect of young producers who prefer to set up their own equipment. Then you must purchase the production kits, marketed on the internet. "The world of craft beers is fascinating. It is essential to draw up a recipe that stimulate the senses, and involves such elements as history, culture, economics, geography, cuisine, "defines Rodrigo.