Paleterias Expand distribution channels

Paleterias networks grew significantly in 2014. For this year, in addition to expansion by stores, franchises are migrating to other channels. Several supermarkets, cafes, cinemas, among other outlets, are receiving the products. According to Fabricius M, owner of Arriba Paleteria, change is natural. "Due to the fever paleterias, migration has become a real need for the expansion of the brand. We must seek other distribution channels, because the market is aggressive and if you don't enjoy the opportunities, can be isolated, "he said. In an interview with Rotating News Portal, some networks have commented this movement and their expectations.
Palettes in supermarkets
The network Zaffari Bourbon sells since the end of September 2014, brand palettes Arriba. According to the company, so far the results have been positive and exceeded expectations. The network says it is too early to assess whether success is a summer fashion or a trend of consumption, however, believes in the power of transformation of the market for the good acceptance of the products. For the company, "the difference is in being able to serve our customers, both in the immediate consumption as for the consumer that leads to his residence to consume with his family". The Zaffari offers palettes in 10 flavors, individual and boxes with 3 units, in the versions: fruity, creamy and stuffed.
Other Channels
In addition to the supermarkets, points that has conquered featured are the restaurants and coffee shops. For André Akkari, a partner at Los Primos, migration to other channels is "a differential that will highlight the brands that will survive in the market". The company, in addition to the stores, distributes its Web palettes Cine Cinépolis with two types of business plan: store in store and units. "We've been in three malls in Sao Paulo, and our goal is to expand in all malls that Cinépolis is present," says Andre. "We believe that the more distribution channels exist, more growth opportunities exist, as the marketing share", he concludes. According to Marco Menzani, partner of Los Hermanos Mexican Paleteria, the network has a greater focus on expansion by stores, meanwhile, is already negotiating the sale to other points.