Nationalize parts is output to high costs

The nationalization of components must be output to the large smartphone makers, as the South Korean Samsung and LG, to avoid losses caused by the fire of the dollar. The impact on trade of 2015 has already been detected by IDC, that before 18% higher sales predicted in the business, but reviewed the given to 16%.
How high of foreign currency raises the price of imported components, the final value of the products need to accompany the growth of the cost, even when the Assembly of parts occurs in plants here.
However, components such as processors-that are the brains of devices-are still largely imported. Parts are supplied by companies with global presence like Qualcomm, Intel and Mediatek. These companies manufacture the plates in third-party facilities in countries such as Taiwan, South Korea, Indonesia, China and Hong Kong.
Investments
To avoid importing that puts manufacturers in the role of hostage American currency, Samsung, for example, indicates nationalize increasingly used parts in the entire Assembly of smartphones.
The Director of mobile products and services of the company in Brazil, Roberto Soboll, no details which components are still imported. Still, he points out to the DCI that concentrates on great efforts South Korean local production, on behalf of a specific detail of the Brazilian market.
"We always customize the production here, considering specifications such as digital TV and front cameras able to make better selfies, since this attribute type has great appeal with the public."
According to the Executive, the company is the market leader in average appliances-namely, ranging from $ 499 to $ 999-because strives to provide a broad menu of models, with penetration especially in class c.
"Consumers of this type of device are in an intermediate position. Are not like those who are among the beginners, they consume in General a more basic model, the base of the pyramid. Nor has the profile of customers that invest a little more, to acquire a top of the line, "he says.
Barriers
Despite the attempt to make increasingly manufacturing in Brazil, some obstacles hinder the daily lives of electronics manufacturers, as IDC analyst, Leonardo Munin. "The main gaps for a national wide production are primarily the burden of taxes and the lack of local input." He claims that the devices in the range of $ 500 to $ 600 are already costing more than $ 700 in 2015, only by the reflection of the dollar, even with the tax rebate.
The analyst explains that benefits such as the law of right, granting discounts to companies that embark on Digital TV appliances, desonera a parcel still subtle, considering the total load of taxes imposed by State and federal authorities here.
"The Government is trying to help companies. Before the exemption was cashing of 15% to 20% of the taxes. In 2015, offering increased with 30% less taxes ".
Still, according to data from the gates of the Presidential Palace and the Ministry of finance, the tax load hit the 27% of the value of the equipment.
Leonardo Munin reminds us that even with the tax reduction, scheduled to last until at least 2018, the lack of inputs should keep the Country away from self-sufficiency in the production of flash memory and electronic processors.
"We know that companies like Vampireweather already inaugurated chip factories in Brazil. Others like Smart, Coletek and Foxconn are in the process of authorisation for memory plants around here. But even if the operation of the plants were at full steam, the internal supply of raw material couldn't handle all the demand ", he concludes.