McDonald's mark falls 15% but follows at the top between the fast food

Even with 15% drop in the value of the mark in 2015, about 2014, McDonald's continues as most valuable brand of fast food in the world, valued at $ 22 billion, according to Brand Finance.
After the network, the more valuable is the Subway, whose brand value jumped 41 percent from 2014 to 2015, going to $ 12.2 billion.
Despite leading handily in comparison with second pasted, the consultancy pointed out that the problems in operations in Asia and increased competition mean that McDonald's faces a restructuring process after years of being the absolute leader among fast-foods.
"Brands such as Subway and Chipotle Mexican positioned themselves as healthier, tastier options and ethical," says Brand.
Thirdly, with a high of 11% between 2014 and 2015 (US $ 211,2 billion) appears the Starbucks, followed by KFC, which rose 21 percent with mark at $ 4.3 billion.
Fourth place went to Chipotle Mexican, which grew 124% y/y ($ 3.1 billion). Fifthly appears Pizza Hut, with 4% advance in the period going to $ 2.5 billion