CBA network creates for Womo, brand new exclusive personal care products for men

The CBA is responsible for network design and branding of Womo, new brand of personal care products dedicated exclusively to men. The project was developed with the goal of restoring the masculine identity to its values as pragmatism and the essentiality, with the balance between tradition and innovation.
"The market for toiletries dedicated to men has seen a rapid growth in recent years, especially in relation to the quality of products offered. And personal care needs of men are inevitably linked to his lifestyle: the free time, sport, travel, work. Our job was to talk effectively to all men who like to feel good and comfortable, maintaining an elegant approach, "explains Ludovic Dapoigny, Managing Partner of the CBA B + G, the Agency Group in Latin America.
Dapoigny also explains the origin of the brand name. "The word man in Italian is Uomo. We made it in "Womo" to have a softer sound, cosmetic products. Is a concise, easy-to-pronounce name in different languages, able to transmit immediately masculinity and functionality at the same time, "informs.
The brand also joins the simplicity of a nearly symmetrical logo and Monogram consisting of the letters "W", "O" and "M", with the goal to be recognized immediately. The line still features different colors for each product (body, face, hair, etc.). The 12 fragrances enjoy the characteristics of youth and the sports world. "That way we passed a young image and strong at the same time," concludes Dapoigny.