Utam coffee grows 142% with online sales

The Coffee Utam, consolidated in the Brazilian market in the sector, has been feeling the effects of the improvement in her performance of online sales. The company, headquartered in the city of Ribeirão Preto, recorded average growth of 142% in the first half of 2015 in comparison with the same period of the previous year.
The main responsible for the increase in sales through e-commerce is the line Utam Uno-owner of pods, capsules product on the rise in the Brazilian market.
The Utam invested in this line and e-commerce tools to expand its consolidation in the market, as well as boost your sales. The company focused on new pattern of consumer behavior with profile focused on practicality and high quality gourmet market.
Utam Director, Ana Carolina Soares de Carvalho, said that competitive posture the company adopted for single cup coffee market also migrated to online sales strategies. The Executive explained that, throughout its history, one of the excellent traits of Utam has always been the pioneer. "This same profile was assigned to Utam Uno line and internet sales strategies".
The line, which is compatible with Nespresso machines, pioneered into the shelves of the large Brazilian retail. "But we kept around. Soon after we launched our own machine, Utam Uno, and new blends. In addition, we have won respect from our consumer, increasingly selective, "says the Director.
Ana Carolina points out that the Internet is even more demanding consumer, and seeks full flavor capsules. She believes that the growth of online sales is a reflection of this need. "Our capsules allow experience to prove, for example, a Colombian coffee blendado coffee in Angola, such as the Uno, Utam what attracts consumers from various localities of the country and even from abroad".
Online store
In August this year, the virtual store Utam completed two years of operation and expansion of 434% of sales since its inauguration.
Also thrown in 2013, Utam Uno line is the most sought after by visiting the e-commerce company. Only this year, the products related to coffee pods capsules accounted for 57.5% of total company sales.
On the public profile of e-commerce, young people are more used to doing transactions on the online environment. "That kind of audience cares more for coffee capsules, because value for agility, both at the time of purchase as like coffee, but without leaving aside the taste of the product," adds the Director.