PETYBON PRODUCTS STRENGTHENS PREMIUM LINE

The brand of pasta is launching a campaign to promote and reinforce the image of sophistication of its products line Grano Duro. The campaign encompasses the movie: "Petybon products, create a gourmet moment", was developed by Pilot productions and will be aired on Globosat, besides having vignettes in gastronomic programs. The intention is to show the public how to make simple meals, turning sophisticated dishes, according to the brand. Besides the movie, the Petybon products also wants to strengthen its relationship with the public using the fanpage of the brand to present tips on using your products and recipes.