To Cielo, end market reserve will impact restricted

The card merchant acquirer and payment processor Cielo said yesterday that the end of the market that has to capture the flags Elo and American Express and the food stamps and meal of Allele will have negative impact "negligible". The effects should focus on revenue that the company has with rental transaction capture machines to retailers, said yesterday the company's resident, Rômulo de Mello Dias, in meeting with analysts.
The Cielo expect until the beginning of 2015 market reserves run out. In the same way as the Cielo is the only is to capture Elo, Amex and Allele, its rival, the network (ex-Redecard), holds the monopoly of the trademarks hyper and Hipercard and valleys of the Ticket.
"With the opening, will have opportunities to capture the Banricompras card [flag created by Banrisul], in Rio Grande do Sul, and Hipercard, in the Northeast."
Investor meeting held yesterday, Days also commented that, if the project that allows charging different prices on cards and money is approved, the effect on revenues should be even smaller than the end market reserves. Last week, the Senate approved a bill that frees the differential pricing and the matter proceeds to analysis of the Chamber of Deputies.
To justify the analysis, Days argued that, in e-commerce, 90% of transactions are paid by credit card. Only 9% are paid via check, in which the consumer has a discount. And that, according to a survey made by the Central Bank (BC) in 2009, approximately 33% of retailers surveyed charged different price points already between card and money. That is, in practice, retailers are already pricing between payment arrangements.