Crate values returnable bottles of beer

The Skol adopts a new crate for the returnable bottles of 300 ml of Skol. Developed by Questto |Node, the new crate is part of the brand's strategy to change the habit of buying beer in returnable bottles in self-service stores (supermarkets, for example). Although quite common for some twenty years, handling empty containers, often dirty, just in Exchange for a lower price didn't seem to be enough to cheer consumers accustomed to one-way bottles and cans (long-necks).
The product is the first in a series, with varying degrees of innovation and functionality, which will be offered to consumers of Skol in a medium-term plan. According to the Agency, the new model design exceeded expectations of self-service sales, and also happened to be offered in pubs. The design of the crate and the solution found for the product stimulated the consumer, who resumed his interest in returnable bottles.