Santa Amalia launches new line of pasta

The mineira Santa Amalia Foods launches its new line of pasta Speciale. The design of the line Speciale was created by Pande based on a study of ready-made pasta segment of Minas Gerais and special attention to the consumer's aesthetic perception miner.
Were visited more than 40 points of sale, which indicated the behavior of consumers and the particularities of the mass segment in Minas Gerais, determining the best creative routes for the design development of the line.
The identity of Speciale maintains the tradition and the proximity of the products Santa Amalia, but distinguishes it from other masses of brand positioning it in a balanced way as a product at the same time premium and affordable.
The new line of pasta was created from an innovative formula, designed to be prepared without the use of oil or olive oil.