Rosset buys Brazilian operation Triumph

Owner of the brands, Murdoch and Cia Maritime Valisere, grupo Rosset bought 100% of the Brazilian multinational operation of intimate fashion Triumph. According to the entrepreneur Ivo Rosset, the acquisition will increase the competitiveness of the company in Brazil, where Chinese competitors have advanced in recent years.
With 11 factories in Sao Paulo, Rosset should earn about $ 700 million this year, up 4.4% compared to last year, said Rosset to ValorPro, real-time news service of Value. This amount disregards Triumph's sales in Brazil, which reached R $ 70 million in 2013.
For contractual issues, the value of the transaction has not been posted by the founder and current President of the Board of Directors of grupo Rosset.
Most of the Group's businesses Rosset focuses on manufacturing of flat fabrics and Lacy, from Lycra yarns, and not on finished parts. The Triumph, by the way, was a longtime client of Rosset in the tissue segment.
According to the businessman, the talks for the acquisition of the assets of Triumph in Brazil, which were in the hands of the Spiesshoufer family, lasted about six months.
The purchase included the three confections of Triumph in the country, all located in Nova Friburgo (RJ). The Rosset also got the license for the use of the brands Triumph and Sloggi-the latter more focused on young people in Brazil for a period of 14 years.
Founded in Germany, the Triumph is headquartered in Switzerland and is financial for more than 50 years with operations in Brazil. Overall, the multinational invoice more than 2.1 billion Swiss francs ($ of 5.6 billion), according to Rosset.
Both the brand Triumph as the Sloggi are priced lingerie market intermediaries from Brazil, with strong penetration in the multi-brand channel and especially in large networks of magazine. According to the Manager, this position complements the portfolio of Rosset, whose main brand, Valisere, has more premium profile and acts directly through retail shops monomarcas.
In the segment of lingerie, the Rosset now has 45 stores, between own and franchises. There are even more 40 units of the Cia Marítima, of swimwear. The Group owns the brands fresh water, Doutex and stamping Magas.
According to Rosset, the production of finished parts intimate fashion in Brazil, a segment that grosses about $ 3.5 billion, has been suffering from competition with Chinese products.
In the last three years, the importation of lingerie with Lycra yarns in Brazil jumped from 2 million pieces per year to 50 million. The number is quite alarming, says the businessman, since this segment moves 200 million pieces per year in the country, considering also the products only in cotton, are 400 million pieces. Grupo Rosset, without considering the production of the Triumph, manufactures approximately 12 million pieces per year.
With the Triumph, the Rosset increases its range of confections, thin fixed expenses, improves its margins and hence the competitiveness of their products, said Rosset. The two companies together add up to three thousand employees.
The clothing industry, which employs in Brazil about 2 million people, has been greatly benefited by the exemption of the sheet. However Rosset, the measure says it hasn't been enough for the fight with the imported stay toe-to-toe. "In China, the Government subsidizes the confections. It's not a fair competition. "
The Manager believes that there may be more tax exemption to the sector, because any shrinkage of production involves layoffs. "For now, we have a situation of almost full employment in the country, but that could change," he says.
In 2012, the Brazilian Association of Textile and Clothing Industry (Abit), filed for protection for clothing. Now, the industry pleads a reduction and simplification of federal taxes through a tax regime competitive proposal for clothing (RTCC). One of the alternatives, according to Rosset, would be the exemption of PIS and Cofins.