Vanish presents economic versions

Reckitt Benckiser (RB) launches new versions of non-chlorine bleaches Vanish: Super bar and Multi 150 milliliters.
The packaging of the Vanish bar can be used to store the bar after use. The format bar facilitates application in spots. The new package of 150 ml, in Multi Vanish format of doypack packaging offers the right amount for experimentation.
"Both releases are gateways to new consumers. Are the two most economical products of the brand, "says Myriam Soberon, Marketing derente Vanish.