Long life milk sales grow nearly 4 percent in the first half of 2013

The long-life milk consumption increased 3.9% from January to June, compared to the same period of the previous year, performance has designs for 2013 a sales growth above 4 percent initially forecast, according to the Brazilian Association of the Industry of long-life milk (ABLV). Considering that the segment showed very positive numbers in previous years (6.7% in 2011 and 2012 in 5.3%) and that the category has a penetration in the homes of Brazilians 88%, as expected for 2013 is seen as highly significant.
According to the President of ABLV, Claudio Teixeira, sales growth is still based on the increase in the average income of families in pasteurized milk replacement for long-life (UHT), as well as by continuous migration to the segment of consumers who do not use informal milk, whose consumption has been dropping significantly in recent years. He recalls that the long-life milk industry is the target of approximately 30% of the inspected milk Brazil, with an annual production of 6.13 billion liters – a business of approximately $ 14 billion reais. Today, the long-life milk represents 78% of liquid milk consumed in the country.
With a broader look, you can see the milk long life keeping up increasingly as the vector of growth within the segment of drinking milk. "The dairy sector, particularly the segment of drinking milk, when analyzed in the short term, advances slowly, but with consistency, and the current scenario shows us that we have a long way to go, because per capita consumption of dairy products in Brazil is still far from its potential," says Teixeira.
Historical data show that the per capita consumption of dairy products as a whole grew about 60 percent in the last 20 years, from just over 100 litres per inhabitant to 172 litres in 2012. The per capita consumption of white milk, also called drinking milk, grew 70 percent in those 20 years, out of 31 litres to the current 53 litres per inhabitant/year. And the long-life milk had a spectacular evolution during the same period. Of an annual volume of approximately 450 million liters, jumped to more than six billion gallons in 2012.
According to data audited by Mintel in the past five years were released on dairy products Brazil 2,943, and the yogurt drink & fermented milk presented the largest number of releases, followed by milk white Secondly, processed cheese in third, soy-based drinks in fourth and fifth scoop on yogurt.
Long life milk sales grow nearly 4 percent in the first half of Danone 2013A was the company that launched more products in the period, followed by BRF in second place, Nestlé (3rd), Unilever (4th) and Force (5).
The cardboard box was the packaging used for filling the products in the period, followed by a second pot, flexible packaging (3), (4) and Tin bottle in fifth place.