In Brazil, Fiat is what helps the array

As the fourth largest world market for vehicles, with 1.8 million units sold in the first half of the year, Brazil "is important to the overall strategy of the companies because of the size of the market," says Roland Berger consulting partner, Stephan Keese. The auto industry expects to sell more than 3.8 million vehicles this year.
The Brazilian subsidiary that helps Fiat's array, which responded in the first half, by 17.7% of the company's global sales, of 2.17 million units, according to data compiled by the Roland Berger at the request of the State. In the same period in 2012, the participation was 19.5%. In 2001, 7.2%. With the crisis in Europe, which led to the closure of several factories in Italy, Brazil, which was already important, became a pillar. "Fiat without Brazil would break," said Keese.
The Brazilian subsidiary contributed 7.4% of total sales of Volkswagen in the first half (4.7 million units), percentage close to that of 2001 (7.2%) and less than a year ago (8.6%).
"Volkswagen of Brazil will have key role for the group reaches its goal of producing 10 million vehicles until 2018", emphasizes Keese. The German group wants to be the world's largest manufacturer of vehicles and set as a goal for the Brazil 1 million units during this period.
The Brazilian GM sold 7.8% of the total of 4 million vehicles sold by group globally, up from 8.4% in the period from January to June 2012 and only 2.6% in 2001.
The slice of Brazil in world performance Ford, which sold 2.8 million vehicles this year, was 5.7%. A year ago, the contribution was 6.1%, but, in 2001, it was 1.6%. To the Vice President of Ford South America, Rogelio Golfarb, "Brazil is a country where the competition is very fierce and therefore succeed here is very important for the group." /CS