Adjust the cameras focus to attract consumer

The impact of the popularity of smartphones and the advancement of integrated cameras these nas devices sales of digital cameras is known. In a response to this challenging context, the manufacturers are adjusting focus to find a new growth niche. On the way to circumvent competition from cell phones, one of the big bets are DSLR cameras (Digital Single-Lens Reflex). These equipments combine advanced features of pro cameras, like removable lenses, and light filters, connectivity to the size similar to that of the conventional compact cameras.
"With the penetration of smartphones, people are getting more taste for photography. On the other hand, consumers are starting to get features that smartphones cannot deliver, "says Leonardo Barker, product manager at Fujifilm.
DSLR category, Fujifilm has the X line, which today has about eight models available in Brazil, in the range of $ 1,299 to $ 4,299. The line invests in differentiated designs that hark back to older equipment. One of the recent releases X-M1 camera with Wi-Fi connectivity, which allows the user to connect directly to wireless networks to share photos on a desktop or any other device. With the increase in demand by the cameras of the line — available for less than a year in the Brazilian market — the Fujifilm program launch in the last quarter of a virtual store to expand the sales channel of these models in the country.
With four models DSLR available in Brazil, and two of them are produced in the country, the Nikon also sees good prospects in the category. "Today, the DSLR cameras represent less than 5% of the total market in Brazil, but they are our big bet on the country. Since we started to manufacture such equipment locally, in 2011, our production more than quadrupled, "says Daniel Rodrigues, Coordinator and Nikon product specialist.
The resource package highlighted by Rao in brand cameras includes functions such as autofocus systems, continuous shooting with up to six frames per second, high-definition footage with stereo sound and a remote control function, which allows you to trigger the cameras through smartphones or tablets.
With several features of auto focus, zoom and image quality in low light conditions, the Canon is centered on closing its offerings of new consumer demands. "We are working to strengthen the convenience features of other devices in our cameras," says Takashi Osawa, Canon's commercial Director in Brazil. In this direction, most models of Canon permitequeousuáriocompartilheimagens on smartphones and tablets, and at the same time, connect via wireless network equipment to domestic Japanese-branded printers.