segunda-feira, 12 de agosto, 2013

Perdigão enters the mass market ready

The brand Perdigão, BRF, throws in the States of São Paulo and Rio de Janeiro Perdigão, fresh pasta line with long options and stuffed. The new product line includes six options, in different formats and fillings: Capeletti meat, chicken, Ravioli Capeletti meat, Chicken Ravioli, Cheese Ravioli and Noodles. Available in packs of 500 grams for the noodles and 400 grams for the other flavors, yield four servings.
"We are entering a market with growth of 10% in the last three years, comparable to pizzas and frozen ready meals, according to data provided by Nielsen. In that first moment we will launch the rows in these two States, but we hope that by the beginning of next year all Brazil can enjoy the news, "said Edward Bernstein, marketing director of meat of BRF.
The fresh pasta Perdigão are easy to prepare and are ready within six minutes.
Embalagem Marca - 12/08/2013
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