Philips invests to produce ultrasound in the country

After nationalizing the production of magnetic resonance imaging devices, Philips is now eyeing on expanding sales of ultrasound equipment, market that moves more than $ 100 million a year in Brazil. The company will start producing the equipment factory emLagoa emsua Santa in Great BeloHorizonte, from 2014.
According to the Vice-President of Philips healthcare for Latin America, Vitor Rocha, the equipment will be manufactured here in comregras for funding by Banco Nacional de Desenvolvimento Econômico e Social (BNDES).
"To frame as in BNDES Finame line, 60% of the parts are nationals. We managed this with the apparatus for resonance.
Now, we are comumprojeto Basic Production process (PPB) to nationalize the production of ultrasound equipment.
Are steps in the manufacturing process that need to be met for the product fit in Finame, "said rock.
Today, the equipment for Philipsmonta ultrasonography in Lagoa Santa in SKD regime (Complete KnockDown, which is when the parts are importadasdo and amontagemé made nomercado where this production will be sold).In this case, the United States and Europe sãoimportadasdos parts and amontagemfinal happens in Brazil.
"To absorb ademanda added thousand square meters factory area," said rock.
Santa EmLagoa, Philips produces per year 1.5 thousand ressonânciamagnética equipment. With the manufacture of apparatus for ultrasound, the production will increase em20% in the country.The Brazilian market has been of Radiology and diagnostic imaging has the potential to grow on account of the ageing population and the largest number of people with chronic diseases, which increases the demand for such tests.
In Japan, according to estimates, for each ummilhão dehabitantes for magnetic resonance imaging equipment 43. In the United States, the ratio is 35 to cadaummilhão people.In Brazil, are only six devices for the same number of people.
Health is the area number a Philips noBrasil and health Area in the world today is the primary business unit of Philips, global billing% cocoman.
In 2005, it represented 22% of the company's business. With the migration of electronic activity for health and well-being, even the corporate name of the company is changing and will Royal Philips Electronics to only Royal Philips.
In Brazil, the company invested ¤350 million during the period from 2007 to 2010. Foramutilizados resources on the purchase of four companies and the development of new products.A new investment cycle, maismodesto, should start embreve.Oquanto will be invested, however, was not informed.
According to Ramirez, the emerging somam35% of global turnover.Areceita Latin daAmérica corresponds to 5% of the total.