Ink dry fast and now has no smell

New technologies in painting, more than a colorful new, protect three more times against the mold, fight bacteria, dry quickly and have no odor. Investments in innovation represent an average of 2% to 3% of industry revenues.
But sales growth has not been enough to put Brazil on par with countries in Europe and the USA. "The per capita consumption of paints in the country is five-and-a-half litres per inhabitant per year, while the US is around 15 litres and 18 litres in Europe", says James Fernandez, President of the Brazilian Association of Manufacturers of paints (Abrafati).
Precisely because it is a market with much to be explored, companies investing in Brazil. Just over 60% of the industry's revenues come from paint used in construction. "In 2012, the global revenue reached US $ 4.28 billion. By volume, sales amounted to 1.398 billion liters, of which 1.1 billion liters was intended for the real estate sector, generating $ 2.7 billion. In 2013, the industry's revenue should grow between 2% and 3%, "estimates.
Basf, the world's leading and Suvinil brand owner and Glasurit provides above-market sales growth. "Basf invests r $ 100 million on average per year, in P&D we have a Department and a laboratory dedicated to innovation," says Camilla Lourencini, Suvinil Innovation Manager. In 2011, the company launched the ink with antibactericida technology, and anti-fungal action. "Antibactericida duration is two years," he says. Last year, the company launched the "Suvinil bathrooms and kitchens" facing walls and tiled roof.
The company is expected to announce in July, four launches, two for use on walls and two for wood, metal and masonry. "About 72% of our revenues in 2012 were from products launched and re-launched in the last five years," adds Mario Lavacca, Suvinil Innovation Manager.
Akzo Nobel, which manufactures the brand, already garnering a good slice of the revenue generated by more sophisticated products. "Of the total billing, between 30% and 40% are coming from high-tech products. In 2012, the sales growth was in double digits, and must be repeated this year, "says Jaap Kuiper, Chairman of the Paints.
The holds 27% of the market by volume. "Our goal is to reach 35% in three to four years. The market is promising and innovative investments add up to $ 70 million a year, "he says. At the end of 2012, the Choir made three releases, but the "menina dos olhos" was the "Coral 3:0 pm 1". "This ink protects up to three times as much against mildew as compared to conventional inks; has a antibactericida technology and has no smell. Is the fastest growing product in the company, "says Benito Berretta, chief marketing officer of Paints.
David Ivy Junior, Director of marketing for Sherwin-Williams, says that the inks are taking up a new place within the real estate sector. "Products that formerly were only embellish the environment function, today act as protector, i.e. they are functional coatings," he says. About a month ago, Sherwin launched the "SW Ultra protection", with 25% higher than the conventional length, according to the Director. "The Ultra protection is an option for commercial establishments, small-to-medium businesses and other places with large flow of people," he says. "This technology offers a high degree of durability and protection, reducing the cost of painting and repainting," says Ivy Junior.
Sherwin-Williams sales grew 5% in volume over the previous year, and for 2013 the forecast is high of 7%. (RC)