Biolab renews all packaging their products

São Paulo, December 2013-the packaging of Pharmaceutical products of Biolab changed. Gradually, the blue of the company is replaced by white-the main visual modification on packages – leaving them even more bold and modern. Typography also won changes – now she is differentiated, ensuring more lightness and allowing the design to be evident. With this new layout, the icons are also more visible on the front of packaging, as well as larger and more enlightened, even with the new logo of the company in the spotlight. These differences enhance the visibility of the products on the shelves. These changes are the result of an extensive project of branding – a process of brand management, in order to align the image of the company in a strategic and even more befitting its positioning. The branding, here, served to keep up with the exponential growth of the company, which already has a portfolio of more than 100 products and an increasingly global role. The first steps for this project took place with the Future Brand consulting, with research and surveys to understand the expectations of the public and better understand their needs. The concept of innovation, feature inherent in pharmaceuticals, was the basis for the creation of the new logo, as well as the modification of all pharmaceutical communication channels, internal and external, which include site and communication materials in General. "We hope the innovation that moves each of our steps, is also perceived in everything we do. We are a company dedicated to changing and we are always looking for initiatives that strengthen this commitment, "says Wendy Bishop, Marketing Director of Biolab. This project follows the rise of Biolab that, over its 16 years of existence, is consolidated amongst the 10 largest companies in the ranking of medicines sold under medical prescription and performance features, the result of growing partnerships with universities, laboratories and research centers nationally and internationally. "All this work is intended to make the brand stronger and cohesive Biolab, able to differentiate in the market and enhance further growth in this market," says Chhandak Marques, CEO of Biolab.