Domestic consumption and billing the coffee industry should grow this year

Coffee consumption in the country is expected to grow between 2.5 percent and 3 percent this year against the 2012 and reach about 21 million bags of 60 kilos, according to Nathan Herszkowicz, Executive Director of the Associação Brasileira da Indústria de Café (ABIC).
Already the industry turnover could increase between 10% and 15% over the past year ($ 7.5 billion). Growth, says Herszkowicz reflects the largest volume traded and the price adjustment process initiated in 2012 to offset the increased costs in the previous year, when raw material prices were sharply higher.
According to data audited by Mintel, for the past two years were launched in Brazil segment products 286, being that the COFF EE powder was the most releases, followed by mixes for beverages in second place and ready to drink iced coffee in the third position.
Sara Lee was the company that launched more products in the period, followed by Nestlé in second place, Three Hearts food (3rd), Melitta (4th) and Cia. Cacique of instant coffee (5).
The flexible packaging were the most widely used in the period, followed by pot Secondly, capsule (3rd), stand-up pouch (4), (5) sachet, cardboard box (6), (7), stick-pack (8) and (9).