For Nielsen, Retail Revenue Grows 16.2%

The pandemic has increased the search for emergency supplies and health supplies, according to Nielsen Brazil, for data measurement and analysis. According to a survey by the company, after the first confirmed case of the disease in Brazil - in the week between February 23 and March 1 - the increase in revenue was driven by the cleaning category, which grew 20% compared to the previous week , with emphasis on gel alcohol (+623%). Already after the announcement of a pandemic by the World Health Organization - between March 1 and 8 - revenues expanded by 16.2%, with a greater search for commodities.