Hazelnut cream Lindt wants to compete with the traditional Nutella

Few brands can become synonymous with a thread. One of the rare cases happens to the Italian Nutella, which turned into a reference when it comes to hazelnut cream. Available (and coveted) in much of the world, the company, which reigned absolute, can view your leadership weaken by a competitor of weight.
Known for its chocolate truffles, Lindt, diversifies even more their desserts and decides to enter the race and throws in Europe your own version of the creamy product. According to Time magazine, the new feature is composed of gourmet chocolate and 40% of hazelnuts, unlike 13% provided by the Ferrero group company.
Available in part of the continent, the arrival of sweet in the United Kingdom caused such joy in British cream, sold online, sold out in a matter of days. Reported with enthusiasm, the change in the market livens up a portion of the enthusiasts. It remains to be seen whether Lindt will be able to change an arrangement where Nutella responds by consuming 25% of the entire supply of hazelnuts in the world.
Check below a post made by Products In Store that shows how users have reacted with the arrival of the "HazelNut Cream":