Buying and selling sites negotiate from grains to agricultural machinery

The sale of products for the agricultural market is gaining space in sites that unite buyers and sellers interested in closing deals, the so-called market places. It is possible to buy from inputs to agricultural machinery and grain. Among the companies that are betting on the industry is OLX. "We decided to make improvements in the product, with the creation of a specific category to adapt it to the agricultural market, after we identify the increased sales in this segment between users in December last year," Director of strategy of OLX Brazil Bruno Valle.As, sales of agricultural machinery through the platform grew 79% in the second quarter of this year compared to the previous one, of 2700 4800 machines. The financial drive increased 79% over the period to R $122.4 million. The tractors are the most sought after products on the platform, which recorded the sale of 1500 units, or 17 tractors a day, in the first quarter of this year. The São Paulo State concentrated 18.4% of sales of agricultural products by OLX, followed by Paraná, with 14.6%, and Rio Grande do Sul, with 11.4% of the business. " We see a great potential for growth ahead. This is a very representative sector to the economy and the performance of online platform in this market has just begun, "says. The volume of machines sold by the platform is still small compared to the conventional market, which negotiated 42300 units last year. According to the Brazilian Association of machinery and equipment industry (Abimaq), the industry moved R $13.5 billion in 2017 and should grow 8% this year, bolstered by the recovery of commodity prices and the exchange rate. "The conditions are very favorable, with interest rates similar to those of last year and appropriate credit," says the Mayor of Sector machinery and agricultural implements of Abimaq, Peter Stephen. For him, the online sale of machines and implements is still incipient. "It's a more focused on niche products used and that involves producers who are not interested in renewing machinery," says. As Stephen, the traditional system of purchase of machinery in resales has advantages, how to accept the former as part of the deal and access to official credit lines, such as Moderfrota. 2017/2018 harvest, the funding of items used by credit line reached $1.1 billion in 2017 R. "For now, I believe it is a more business focused on lower-value products, more easily marketed on the internet," says, emphasizing the need to care about the condition of the used machines to be acquired. "But I believe the whole tool is welcome." Commodities On Brazilian Marketing Center (CBC) the focus are the commodities. With 40 years experience in the sector ahead of the Union, Francisco Lavor launched the platform, which enables direct interaction between buyers and sellers, in 2015. "We realized that we were losing the effectiveness of business using the phone," he says. "And the market place lowers costs, desonera the chain and has a higher efficiency than conventional system", justifies. The first product traded was the powdered milk and, currently, the corn is more item offered, but are also traded other grains, properties, machinery and inputs, for a total of 500 registered products. "We very sight on family farming, which does not have the backing of a structure for marketing," says the founder of the platform. For him, the biggest challenge is to change the habit of producers, accustomed to the traditional sale, by phone. "The sky's the limit for business, but for this it is necessary to break this paradigm."