Company bet on selling products near the due date

A business trend already common abroad and who came to Brazil is the market of products with the maturity date.
Two businessmen of Sao Paulo created an e-commerce to sell these items. With a 1.3 billion tons of wasted food a year throughout the world, among them are the products that pass the expiration date and run aground on supermarket shelves.
Gustavo Zanetti thought in a practical way to sell and reduce waste. He and his partner have invested R $1 million to set up an e-commerce that only sells items that are close to the expiration date.
E-commerce partners with shops and manufacturers and announces price products 30% cheaper. If the purchaser withdraws the product at the store, the owner of the mark to R $49 per month for the platform. If the e-commerce looks after every operation, the owner of the brand pays a monthly fee from R $99.
Currently, the e-commerce already has 50 partners and 10000 registered buyers.
How it works
The startup takes the products, stores it in a huge warehouse, sell, make the run and drops when the expiration date.
The best part is to convince retailers to enter the scheme was not a problem. They tend to lower the price of products with an expiration date on the edge.
In a Pet Shop partner, for example, when there are three months to a ration win, she is put on sale. If you don't sell the product is submitted for e-commerce. With this, the injury with remaining products fell 50%.