Case-ready packaging Grow in Brazil

Type case-ready packaging that is enough ready in the fridge to be placed directly on the shelves of retail, are already very common in countries such as Australia, United Kingdom and United States. The product, which can be packed in vacuum system or with protective atmosphere, has already been standardized, has extended expiration date and guarantee of origin. The meat does not require additional handling, which reduces the risk of cross-contamination, labor costs and, consequently, generates revenue. According to the research "Global Food Retailer Beef Insights", in Brazil, this trend is gaining strength. Case-ready packaging represent only 20% to 30% of the market, while the butchers in the shops still stand out with a 70 to 80% representation.