Survey reveals Consumer Behavior

According to data from Kantar Futures, the scenario of political and economic instability combined with the urban chaos took Brazil to the rank of one of the most stressed in the world. This explains the reason of the Brazil to be the global leader in the search for a simpler life. According to the unpublished analysis of the consumer behavior of Brazilians in recent years, prepared by Kantar Worldpanel: consumer, 83% of Brazilians are in keeping with that thought, while the world registers 70%. Not by chance, the company found that the search for practical, ready products and convenience gained importance. More than 15,000,000 homes began to consume categories as ready juice, sauce ready, frozen dishes and cake ready in the last ten years.
Releases Gain space in the shopping basket analysis also found that 2.7% of all 2014 basket was composed of releases. The following year, the number nearly doubled, reaching 5.3%. The data for 2015, are of the NPD, news from Kantar Worldpanel: consumer that evaluates the level of innovation in Brazil. The first conclusions of the product indicate that most of the releases in the country are new elements for the category, those different from existing (47.5%), followed by new combination, comprising those that already exist in the category and under another brand (43.9%) and new, not bringing any changes, such as change of packing size (8.7%). The NPD also shows that the most successful in terms of innovation in the past year was the adaptation of the industry to the needs of the consumer concerning the size of packaging.