In store price is lower for the first time

For the first time in the last five years, prices in neighborhood stores, so-called "markets", are lower than the value verified in supermarkets and hypermarkets, in an inversion of the logic that governs the food retail, in which scale is crucial to price. As the survey conducted by the consultancy GfK begins in 2011, is also the first year in which the change occurs.
Data collected monthly by 400 consulting retailers with shops in 1,920 country show that, in a basket for 35 products, the value checked mini markets from January to March reached 232.49 R$, and in supermarkets and hypermarkets, the sum was 233.81 R$. Over the same period last year, rising prices in the larger stores was 14.3%. In the neighborhood stores, with more than four boxes, the expansion was 10.7%.
In the last five years, the basket searched high 46.3 percent suffered supermarkets and hypermarkets, minimarkets, the elevation was 42.8%. In the evaluation of Marco Lima, Director of GfK''s retail area, the ability of smaller stores to offer more competitive prices reflects companies '' efforts to cut costs and review of spending from last year.
"The worsening economic environment forced those businesses and readapt, leaner, able to pass on any price gain. Even if this occurs with some loss of profitability, as we believe it happened, it was a way to not lose market and maintain sales, "he said, during the national meeting of the Supply chain, yesterday in Sao Paulo.
According to Ricardo Reginato, Director of the Kiwi Market neighborhood shop in Curitiba, a year the company reduced staff turnover in 10% and account that has managed to keep prices more competitive in areas like bakery and butcher shop. "On products that we have to handle, we can offer more combative. In industrialized goods is almost impossible for the scale that the major networks have, "says Reginato.
"In fruits, vegetables, we can get a better price for some goods. In some items, such as beans, for example, I have today lower price than the large supermarket. I think this is because in many cases, the larger network wants to protect its margin in certain category, even if they lose some volume, "said Adriana Chalita, owner of the grocery store honey and pepper, in the central region of São Paulo.