Greek yoghurt and liquid grew up in 2015

The Greek yogurt presented a high volume of 3.7% last year, while the net segment climbed 2.7%. The data are from Kantar Worldpanel: consumer. In the same period, the category all registered 5.7% drop in sales volume. The Institute also highlights 14.8% indentation in the light segment in 2015 and to 15.5% in fruit pulp. The functional also had volume shrinkage: 21.2% last year, according to the consultancy.
"The Brazilian began to relinquish his conquests of consumption," says Christine Parker, Director of Kantar Worldpanel: consumer. To adapt to this change, most of the manufacturers have concentrated efforts on the economic packages and segments on the rise.
The Force, for example, bet on the launch of new versions of Greek yogurt and increasing distribution, among other strategies. According to Anne Napoli, Director of marketing, the company''s sales rose 5.3% between January and may. In the same month, the category has shrunk 5 percent, she says. Two weeks ago, the company opened a factory in Rio de Janeiro, with investment of us $ 130,000,000 R$. In addition to yogurt, the unit will produce milk long life of items to restaurants.
Nestlé is another bet on innovations, with focused on dairy, Greek and light. The company claims to be growing in sales. For Lactalis already invests in economic packages in various segments of the category, among others.