Alcatel stirs up the fight in the smartphone segment

After seeing his initial plans for Brazil if overcome in half the time, the Chinese group TCL Communication, owner of the brand Alcatel, in action a bolder design. Will be in August in virtual reality, with the launch a cell phone that includes the special glasses.
The company''s strategy has changed in light of the results obtained in just six months, before the age of 12. Five years ago in Brazil, the Chinese started in 2015 1 complete redesign of his paintings, with the hiring of executives who brought in the luggage years in industry giants like Samsung and Motorola.
Together, they chose the finger the portfolio that Alcatel would have in Brazil, taking into consideration the taste and the Brazilian''s pocket when choosing a smartphone. Therefore, the product line included R$ 400 cell phones up to a maximum of 1000 R$. "We have defined that we would focus on the middle market and it worked, because, with the crisis, this is the only segment that is still selling, and we guarantee the best value," says Product Manager, Raphael Ramirez.
The choice was so sure the company commemorates the arrival in fourth place in the ranking of market participation, doubling the production in its plant in Manaus. With this, Brazil has become the fifth largest market of TCL/Alcatel worldwide, making front of the US operations and Mexico, according to the Executive.
At the launch of the new line at the beginning of this year, the company bet on promoters, showing the benefits of the equipment, which included in addition to the appliance, a package with capinhas, and even a card for memory expansion. "Brazil wants to change capinhas and better protect your mobile, in addition to having more memory on the device. And we offer all of this together with the unit in the same package, "says Rocha, admitting the fact that appliances be 4 g didn''t hurt sales, once the phone network in Brazil does not yet the highest signal frequency in many regions of the country.
Competition
After the positive results, Alcatel has decided to intensify the fight now in higher segments, with the launch of Idol 4, a device with more robust features, which includes 48 gigs of total memory, processor Core Qualcomm, Octa the most current version of the Google Android (the Marshmallow 6.0), a 5.2-inch full HD screen and the virtual reality glasses. The price will reach R$ 1,499, while his rival, released by Samsung, it comes out R$ 3,499.
"Just as occurred in the automotive industry, we will offer more features at a better price", says the Executive of the Chinese company. For the launch, Alcatel will enter with an intense campaign, which includes advertisements in radio, TV, magazines and the internet. All my eye in a cellular market, which closed the first quarter of 2016 with equipment sold 10,300,000 in all Brazil, according to data collected by the consultancy IDC. Of this total, 89.8% are smartphones.